Part 2/7:
Globo has succeeded in maintaining its broadcasting rights for the Brasileirão (Brazilian Championship), which has raised questions regarding the exclusivity and future strategies of Brazilian clubs in international markets. Discussions among experts reveal that although Globo holds these rights, they are not exclusive, allowing clubs to explore other revenue channels without being entirely dependent on Globo's platforms.
The conversation touched on the importance of leveraging international audiences, particularly the estimated six million Brazilians living abroad. Club efforts to market their content to these demographics are increasingly vital as they attempt to create a foothold in international markets.