Part 4/7:
In modern sports, creating engaging content is pivotal. Experts like Igor pointed out that clubs need to think of themselves as content generators, aligning traditional sport with entertainment options—termed "sportinment." This involves producing unique content that resonates with fans, such as exclusive interviews, behind-the-scenes footage, and engaging narratives that create a deeper connection with supporters living outside Brazil.
There is a clear emphasis on understanding the consumer base, differentiating the club’s offerings from existing media giants, and providing incentives for foreign fans to support Brazilian football directly.