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Brazil's football landscape is complex when measured against European leagues. Existing time zone barriers and the financial might of top leagues like the Premier League and La Liga create formidable competition. To break into these markets, Brazilian clubs must enhance their efforts significantly, considering the interests of potential international viewers while highlighting local talent and leagues.
Initiatives to unify club strategies for international marketing are slowly underway. With collaborations between Liga Forte União and Libra to sell rights collectively, some progress is expected. Yet, the consensus is clear: without ongoing, concerted efforts to build a globally appealing product, Brazilian football will find it challenging to claim its place on the world stage.