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Palmer describes himself as a “car guy” with over four decades of experience in the automotive industry. He began his career as an apprentice at just 16 years old and climbed the ranks through companies like Austin Rover and Nissan, where he played an instrumental role in launching the Nissan Leaf—the world’s first mass-market EV. Later, he accepted the challenge of transitioning Aston Martin toward electric innovation.
Throughout his career, Palmer has consistently been at the forefront of automotive innovation. He is often referred to as the “Godfather of the Nissan Leaf,” which was pivotal in not just establishing Nissan as a competitor in the EV sector but also setting standards for future electric vehicles.