Part 3/9:
Throughout the conversation, Peterson shared how he harnessed negotiation strategies he learned during business school, which remain relevant today. His experience in negotiating goes hand-in-hand with building strong relationships in business, rather than merely extracting value in transactional situations. This long-term perspective allows him to create win-win scenarios, a critical approach in the competitive logistics industry. Peterson illustrates that understanding the needs and perspectives of all parties involved can lead to more fruitful partnerships.