Part 5/9:
Peterson's entrepreneurial journey began with the identification of problems in freight and logistics that most were willing to accept as the norm. With his company Import Genius, he leveraged publicly available data to solve the pain points of sourcing goods from overseas—a venture fueled by sheer frustration with existing methods. This ability to recognize "schle blindness," or the acceptance of problematic norms as unchangeable, allowed him to build businesses that tackle underlying issues directly and effectively.
His success with Import Genius laid the groundwork for his next venture, Flexport. Just as he systematically approached logistics through data, Flexport represents a holistic reimagining of the logistics space, simplifying freight forwarding for modern e-commerce businesses.