Part 5/10:
Over the years, numerous experts have underestimated the complexity of this transition, prematurely proclaiming that traditional automakers would simply adapt to the new market environment. However, Volkswagen's historical success in making aspirational vehicles has not translated well into the new electric vehicle sphere, leading to dwindling sales and stunted growth.
Emerging Competitors and Market Dynamics
The automotive landscape is also drastically shifting due to external pressures, particularly from Chinese EV manufacturers. As these companies flood the market with competitive electric offerings, Volkswagen and its peers are struggling to maintain relevance. Indeed, the expectation that traditional German automotive brands would maintain superiority is proving misguided.