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Critics may question why Honda would merge with a company that has struggled with quality and consumer trust. Nissan's reputation has taken significant hits due to reliability issues, especially regarding its transmission quality. Consumers often opt for Honda because of its consistent reputation for reliability and value. However, the collaboration could allow Honda to leverage Nissan's assets, including additional factories and research and development capabilities.
From a business perspective, Honda aims to scale production and consolidate resources, ultimately reducing costs. While consumers may not see immediate price reductions, the increased margins for Honda could yield financial benefits in the long term.