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As sports franchises adapt to the decline of traditional cable revenue, the need for alternative income streams has grown urgent. Teams are investing in real estate developments around their stadiums, creating vibrant hubs filled with bars, restaurants, hotels, and more. This strategy not only enhances the stadium experience but also helps teams secure financial stability amidst rising industry changes. Examples include The Battery in Atlanta and Ballpark Village in St. Louis—venues designed not just for games, but for profit.