Part 4/11:
Founded in 1989 by Michael Saylor and Sanju Bansal, MicroStrategy has a long-standing history, going public in 1998. However, it gained significant attention from 2020 onwards due to a radical shift in its business strategy. During the COVID-19 liquidity crisis, MicroStrategy faced a crucial decision: sell off assets, maintain the status quo, or take an audacious risk. Embracing the bold third option, the company invested $425 million in Bitcoin, marking a strategic pivot that would redefine its identity and fortunes.