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Honor Rude’s journey began seven years ago as a forward-deployed engineer at Paler. Right out of college, he was tasked with solving complex maintenance issues at a BP oil field in the North Sea. This experience was pivotal, teaching him vital lessons in entrepreneurship: the importance of identifying valuable problems, seeking support, building leverage, and delivering solutions.
He emphasized the idea of extreme ownership, a key component of Paler’s culture, which encourages individuals to tackle challenges head-on, even when it’s uncomfortable. This mindset fosters a unique ecosystem where employees consistently focus on finding valuable problems to solve, enabling them to drive innovation within the retail industry.