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Kennedy joined Lucasfilm in 2012, quickly taking the reins after Disney's acquisition of the company for $4 billion. Her tenure began with the release of Star Wars: The Force Awakens, which grossed over $2 billion. This initial success led to a flurry of sequels and spin-offs, and for a brief moment, it appeared that the Star Wars franchise was back on the rise. However, the enthusiasm waned rapidly, with the final installment of the sequel trilogy, Star Wars: The Rise of Skywalker, grossing only half of what its predecessor achieved.