Part 4/7:
One of the most glaring operational issues during Kennedy's tenure has been her approach to hiring. From directors to writers, many believe that her selections have often leaned on buzz and accolades rather than genuine understanding of the source material. This was exemplified by the hiring of creatives—such as Rian Johnson for The Last Jedi—who exhibited a distinct divergence from what some fans considered essential to the Star Wars mythos.
Moreover, the scattered release of numerous film and television projects that failed to materialize further highlighted a lack of planning and foresight. Promises of new content often illuminated a disconnect between the studio’s ambitions and its execution capabilities.