Part 5/9:
The discussion extends beyond Fallon himself; it highlights a troubling trend in Hollywood where studio executives prioritize divisive political discourse over universal humor. This shift has implications for brand partnerships, with major advertisers becoming wary of associating with a show that no longer reflects American values or family-oriented norms.
The advertisers lining Fallon's pockets, such as Trader Joe's and Pottery Barn, show a clear skew towards a certain demographic — namely affluent young adults. Yet, as viewership declines, so too does the ability to court profitable advertisers. The audience is left questioning: to whom does Fallon truly cater?