Part 5/9:
Another area of concern for Lee is the monotonous nature of discussions in traditional sports media. He points out that debates have become predictable—revolving around the same "hot topics" repeatedly. This limited scope has rendered sports debates akin to scripted entertainment rather than organic discussions driven by genuine enthusiasm or diverse insights.
Lee acknowledges the emergence of independent creators on platforms like YouTube and TikTok who are successfully breaking this cycle. These creators are diving deeper into nuanced topics and fostering community engagement, providing fans with a refreshing alternative to mainstream content, which often feels manufactured.