Part 1/8:
The Shifting Landscape of College Basketball: NIL, Ratings, and Gender Disparities
In a recent commentary that gathered attention, an analyst expressed both excitement and concern regarding the current state of college basketball, especially in the context of the NCAA tournament and the impact of Name, Image, and Likeness (NIL) deals on the game. The conversation hinged around the thrilling matchups observed during this year’s March Madness, contrasted sharply against perceived declines in the women’s game.