Part 4/8:
The stark difference in cost structures raises concerns for companies like Whimo in how they can competitively respond to Tesla's pricing strategies. To survive, Whimo would have to follow Tesla's pricing downward, risking profitability if unable to match Tesla's operational efficiencies. The transport-as-a-service market is such that customers prioritize value over brand loyalty; they will gravitate towards the service offering the best value, regardless of the provider.