Part 3/9:
However, this once-vibrant era of choice has devolved into a scenario characterized by oversaturation. The stark reality today is that audiences are overwhelmed by the sheer number of available services. In the UK alone, viewers must navigate various platforms including Netflix, Amazon Prime Video, Disney+, Paramount+, Discovery+, and many more. Initially, the abundance of choices gave consumers a sense of empowerment and variety, but it has since become burdensome.