Part 4/9:
The expansion of streaming services and their content offerings has led to content fragmentation—a situation where viewers find themselves hunting for their favorite shows and movies across multiple platforms. No longer can audiences enjoy a comprehensive library without subscribing to several services—resulting in a common query: How many subscriptions can a single household realistically afford?
This question has become particularly pertinent in light of current economic conditions. As households grapple with increasing costs of living, many viewers are re-evaluating their entertainment options. The convenience once heralded by streaming platforms is being overshadowed by the perceived burden of escalating costs and an abundance of mediocrity in the available content.