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The era of streaming began with lofty promise—an abundance of content at the push of a button. However, as subscriptions spread, the landscape has become confounding. The once-simple choice of platforms has rapidly expanded to include numerous competitors like Netflix, Disney Plus, Hulu, and Amazon Prime.
Some argue that while competing platforms initially disrupted the outdated cable model with lower pricing, they have managed to creep toward a cable-like structure. Many services have added advertisement-supported plans and increased subscription fees, creating a sense of déjà vu for consumers who previously celebrated the new model as more affordable.