Part 10/14:
Lockhart reflects on Conor McGregor’s mastery of trash talk, recognizing it as both a strategic device and a key element of his brand. While acknowledging that such mental warfare rampages opponents’ nerves and increases the crowd's excitement, Lockeart also notes the controversy it sparks—some see it as part of the game, others as crossing lines into disrespect.
He observes that different fighters have different personalities—some, like McGregor, thrive on trash talk, while others prefer respectful competition. Ultimately, each fighter must stay true to their authentic self for long-term success and fan connection.