Part 9/15:
The conversation also touches on the UFC’s promotional strategies—highlighting how they leverage stars like McGregor to sell fights through intense promotion, press conferences, and strategic announcements. The UFC's template of promoting fighters with fervor has been mostly successful—though without a star like McGregor, pay-per-view sales might suffer.
Additionally, the impact of fight promotion extends beyond the octagon; the tactical delay or announcement of main events influences fan engagement and pay-per-view buy rates, as seen in recent speculation about whether UFC will announce major fights weeks in advance or keep things under wraps to build suspense.