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Deepfake technology leverages artificial intelligence to generate hyper-realistic images, videos, and audio recordings of people saying or doing things they have never actually done. These synthetic media pieces can be incredibly convincing, often fooling even trained eye observers.
In this particular scam, scammers use deepfake videos to:
Impersonate celebrities and influencers
Promote fraudulent products or services
Generate fake testimonials or endorsements
Spread misinformation and manipulate public opinion
The Tom Hanks example illustrates how deepfakes can be wielded to undermine trust, deceive consumers, and potentially lead to financial losses or reputational damage.