Part 5/9:
Connecting Systems at the Application Level
A significant segment emphasizes the importance of connecting systems at the application layer. The goal is to enable different business units to own their assets—data and applications—while ensuring these components are interconnected and able to share insights. Here, the concept of a comprehensive app stack is introduced, highlighting how users desire tangible, interactive experiences rather than mere data dashboards.
The idea is to create a unified view of the revenue ecosystem, allowing decision-makers to leverage optimized processes across multiple domains. This interconnected architecture aims to foster agility, enabling organizations to adapt swiftly to changing market conditions.