Part 7/13:
Challenging the Body Positivity Movement
Pearson further claims that recent advertising trends, which include featuring morbidly obese models, threaten to undermine the body positivity movement. He ridicules the idea that such ads are inclusive, asserting instead that they contradict traditional standards of attractiveness. He claims that the pushback against Sweeney's ads represents a societal move away from “wokeness” and that the majority of Americans now favor a more traditional view of beauty and femininity. He confidently predicts that corporate America recognizes the wind is shifting against woke activism, and that the cancellation fervor is dying out.