Part 3/8:
Basking in Reflected Glory (BIRG) occurs when fans embrace their team's success, wearing team gear and celebrating shared victories. This process boosts personal self-esteem by aligning oneself with triumphant moments. Conversely, CORF is a distancing strategy used when a team underperforms or loses, where supporters might avoid associating themselves with the defeat—such as refraining from talking about the team or referring to them in third person—to protect their self-image.