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The Rise and Fall of Tinder: Lessons from a Dating App That Changed the World

Introduction: A Cultural Phenomenon Turned Struggling Business

Tinder was once the poster child of the digital age, revolutionizing how people find love and connection. Launched in the early 2010s, it grew from a simple idea to an app generating over a billion dollars a year in revenue. In just a few years, Tinder redefined the dating landscape, facilitating over a billion swipes daily and becoming an integral part of modern social life.