Part 4/12:
Tinder also capitalized on the emerging mobile revolution. As smartphones became ubiquitous, everything from ride-sharing to social networking moved to mobile apps. Tinder was perfectly timed to ride this wave, transforming online dating from a web-based task into a gamified mobile experience. The app's interface made dating feel effortless and addictive, leading to rapid growth.
Explosive Growth and Monetization
Within a few years, Tinder's success skyrocketed: 16 million matches daily, billions of swipes, and users spending up to 90 minutes on the app each day. Its popularity was unmatched, and it became the flagship product of IA’s dating division. By 2017, Tinder was generating approximately $40 million annually, eventually contributing nearly 60% of IA’s revenue.