Part 8/12:
Lack of Adaptation to Cultural Shift
Tinder’s leadership failed to respond effectively to changing user attitudes. Instead of innovating or adjusting their core approach, they experimented with crypto promotions and metaverse features — diversions that ignored the root issues.
Leadership Turmoil and Legal Battles
Internal disputes and lawsuits further destabilized the company. Whitney Wolf Herd settled her disputes with Tinder’s parent company for $441 million, which reflected underlying instability. These issues eroded investor confidence, leading to a stock drop of over 70% in 2022.