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American Eagle's stock surged by over 11% since last Wednesday, with a notable jump coinciding with the release of Sweeney's commercial. Insiders from the company revealed that much of this positive market response might be linked to effective marketing strategies and the campaign's attention-grabbing nature.
Furthermore, polling indicates that approximately 70% of respondents reacted positively to the promotion, suggesting that public distaste might be exaggerated or driven more by online outrage than genuine consumer sentiment. The company also highlighted that part of the proceeds from the jeans sold through this campaign support domestic violence prevention efforts, adding a socially conscious layer to their marketing.