Part 3/12:
This newfound accessibility followed a landmark 2018 Supreme Court decision that overturned a federal ban, allowing states to legalize sports betting. Since then, 38 states and counting have embraced this opportunity, funneling over a quarter-trillion dollars into the industry—equivalent to Greece’s entire GDP. Sports leagues and networks have eagerly cashed in on these revenues, creating a lucrative ecosystem that normalizes betting in the sports viewing experience.