Part 8/12:
Gambling companies leverage sophisticated artificial intelligence and data analytics to maximize user engagement. Campaigns tailor offers based on extensive user data—such as how often they bet, what inducements work on them, and even their life stages—to keep players hooked. UK-based reformer Matt Zarb Cousins, a recovering gambling addict himself, reveals how companies like Flutter (owner of FanDuel) access detailed personal data to push targeted promotions, including when users are most impulsive.