Part 10/12:
International examples, especially from Britain, offer sobering lessons. Matt Zarb Cousins notes that despite decades of legal gambling, the industry manipulates extensive personal data to sustain addiction. British firms can access detailed customer profiles—about 93 data points per individual—and use them to fine-tune their marketing, often encouraging continued play even during destructive episodes like gambling with student loan money or inheritance.
In response, Britain has begun to implement stricter regulations—limiting advertising and monitoring betting behavior—which could serve as a model for the U.S..