Part 11/12:
In the U.S., there’s mounting pressure from consumer advocates and legal experts to regulate the industry more stringently. Recently, coalitions have filed lawsuits against DraftKings for deceptive advertising, echoing tactics once employed by tobacco companies. Activists liken the current scenario to Big Tobacco’s fight over controlling advertising and public health impacts.
Lawyers like Dard and others are pushing for federal oversight to combat the "Wild West" of sports betting. They warn that without regulation, betting products may become more addictive and dangerous—especially with AI-powered odds and microbets designed to maximize profits while compromising user well-being.