Part 7/10:
Despite widespread internet outrage—some claiming the ad is inappropriate—market insiders dismiss these claims. They report that approximately 70% of survey respondents responded positively to the campaign. Furthermore, a significant portion of the jeans sales profits goes toward domestic violence prevention efforts—a cause unlikely to be impacted by online backlash.
Critics argue that much of the outrage is exaggerated or rooted in virtue signaling, noting that the promotional image is simply a young woman showcasing fashionable jeans and a confident attitude. The positive investor response suggests the market generally perceives the campaign as a success, regardless of the online noise.