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One key element of Pressler’s strategy is empowering voters to act—particularly by sending targeted text messages and postcards. For example, he urges supporters to send 32 text messages daily in honor of Charlie Kirk’s 32nd birthday, to amplify voter turnout efforts. The recruitment of volunteers to participate in coordinated in-person and digital activism is viewed as a game-changer, especially as early voting begins on October 25.
The Turnout Advantage: The Enthusiasm Gap
Data shows that, since early voting started, Republican voters have exhibited higher engagement levels than Democrats, with higher percentages of mail-in ballot returns. This enthusiasm gap could prove decisive in a race that might be decided by just a few percentage points.