Part 1/14:
The Rise and Fall of Jaguar: Lessons from a Iconic Automaker's Dramatic Collapse
Jaguar, the legendary British luxury car brand, once stood as a shining example of style, performance, and heritage. Renowned for its sleek sports cars like the E-Type and elegant sedans favored by British prime ministers, Jaguar's reputation was forged over decades of racing success and design excellence. However, recent years have unveiled a tragic story of decline, culminating in a near-total sales crash by 97.5% across Europe in April 2025. This rapid downfall offers valuable insights into what happens when a storied brand loses its way, and what business owners can learn from such a dramatic collapse.