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Hyundai's New Electric SUV: A Deep Dive into the Elixio and Market Challenges

The electric vehicle (EV) landscape is fiercely competitive, with Chinese brands leading the charge at lower prices and advanced features. Hyundai's upcoming EV, the Elixio, aims to carve out its niche in this crowded market—yet it faces significant hurdles, from pricing controversies to perceived quality concerns.

The Elixio: Specifications and Market Positioning

Hyundai's Elixio, a midsize electric SUV, is set to be produced in China by Beijing Hyundai. It is positioned between the Kona Electric and the Ioni 5 in Hyundai's lineup. The car's size is comparable to the Kia EV5, measuring approximately 4,615 mm (181.7 inches) in length and 1,875 mm (73.8 inches) in width.