Part 9/11:
Los Angeles has traditionally been a fragmented sports market, with NFL, college, and other sports competing for attention and resources. The NFL's recent return to LA with the Rams and Chargers has revitalized the professional scene, potentially impacting college football’s visibility and attendance.
The rise of Sofi Stadium has symbolized a modern, commercial approach to sports infrastructure, contrasting with the historic charm of the Rose Bowl. While Sofi Stadium provides a superior viewing experience and larger capacity, critics argue that losing the Rose Bowl’s tradition could diminish the unique identity of UCLA football and Pasadena’s community fabric.