Part 7/16:
In 2006, Bob Iger, then CEO of Disney, stunned the industry by acquiring Pixar for $7.4 billion. This move not only saved Pixar but also marked Iger’s strategic shift: instead of fostering original creativity, Disney would prefer to buy it. Pixar’s creative freedom was preserved, but the lesson was clear—content had become disposable, and franchises were worth more than ideas.