Part 4/5:
EB West operates within a niche market, mainly because converting old cars to electric isn't yet mainstream and requires extensive customization. Still, the company's enthusiasm stems from a desire to explore uncharted territory: "We haven't done it before, and that's exciting," says Mike. The team recognizes that each project is a learning process, and they’re eager to see how their work evolves over time.
The frequent question they encounter is: "How will this work out?" Their honest answer reflects their experimental mindset: “We'll tell you when we're done.” This openness underscores their commitment to innovation and their understanding that pioneering a new approach involves trial, error, and continuous improvement.