Part 5/11:
She highlights that an unwavering commitment over the long term is essential to achieving and surpassing the seven-figure revenue threshold. McCoy emphasizes that entrepreneurs can evolve from hands-on services to digital products, speaking engagements, and ultimately scalable passive income streams.
Brand Building and Content Strategy
Central to her teachings is a framework for creating a memorable brand. Her formula is straightforward:
What you do + who you serve = memorable brand.
She stresses the importance of crafting a brand name that communicates value, is easy to remember, and resonates with a specific target audience. Using tools like ChatGPT, creators can generate ideas but must trust their intuition in final decision-making.