Part 6/11:
McCoy introduces the micro scripts framework—short, vivid phrases designed to be easily repeated and shared. These micro scripts support core messaging and leverage human psychology to enhance word-of-mouth marketing.
The content transformation framework emphasizes delivering value by focusing on three primary areas:
Health (physical, mental, emotional)
Wealth (financial, business, career)
Relationships (personal and professional)
She advocates a 50/50 rule—equally balancing marketing and sales activities—to prevent the common “feast or famine” cycle in personal brands.
Content Creation in the AI Era
McCoy explains her three E’s content strategy:
Entertain: Make audiences feel good.
Educate: Deliver valuable insights.