Part 7/11:
- Empower: Inspire actionable change.
Combining multiple elements increases viral potential. She underscores the importance of authentic storytelling and vulnerability, sharing her recent success with a video that garnered 90,000 views in two days, thanks to her storytelling formula involving a compelling hook, journey, transformation, and lesson.
Building Authority and Monetizing Your Brand
McCoy presents the authority-building pyramid:
Build a foundation with regular social presence.
Achieve authoritative thought leadership.
Create high-authority content such as books and courses.
Engage in top-tier activities like speaking and podcasts.
She guides entrepreneurs through a progression of revenue streams: