Part 8/11:
Starting with consulting and services.
Transitioning into digital products and masterminds.
Evolving into speaking engagements.
Developing scalable products like books and software.
Cultivating a Community and Thinking Like a CEO
A key success factor, McCoy emphasizes, is nurturing a community. Cultivate connections, deliver exclusive content, and celebrate wins to foster loyalty, which becomes a robust marketing channel less reliant on algorithms.
She urges entrepreneurs to adopt a CEO mindset—setting culture, defining values, and leading with strategic vision. Building scalable systems for content, marketing, and lead generation ensures growth without constant hands-on effort.