Part 9/11:
Drawing from her decade of experience, McCoy warns against:
Spreading oneself too thin across platforms.
Posting inconsistently or without clear messaging.
Copy-pasting strategies instead of authentic voice integration.
Obsessing over vanity metrics instead of meaningful results.
Neglecting website design quality.
She advocates tracking KPIs such as engagement, reach, conversions, and revenue, and prioritizing quality conversations that lead to real business growth.
The Growth Trajectory: From Zero to Seven Figures
McCoy delineates a clear pathway toward seven-figure success:
Stage 1: Personal services ($0–$100k).
Stage 2: Digital products and online courses ($100k–$500k).
Stage 3: Building a team and systems ($500k–$1M).