Part 3/10:
Developing a Culture of Change
David Osborne, the CEO of Virgin Pulse, highlights the platform’s exclusive focus on behavioral change. With over 15 years of development, Virgin Pulse’s platform is built around the idea that small, consistent interactions can lead to profound, lasting health improvements. Whether it’s losing weight, managing pre-diabetic conditions, or adopting healthier habits, the key lies in integrating small actions into everyday routines—turning healthy choices into automatic behavior from wake-up to bedtime.