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Adrian Price, leading Ford’s medical equipment efforts, explained how the company repurposed automotive components to produce essential medical supplies. The project, dubbed "Apollo," involved transforming vehicle seat blowers into ventilator parts and utilizing rubber from door seals to make face shields, among other innovations. These efforts resulted in producing 20 million face shields and set the ambitious goal of manufacturing 50,000 ventilators by mid-July.
The initiative exemplifies how companies can adapt their core skills to address different challenges—combining engineering ingenuity with social responsibility.