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Throughout his career, Mayden's experiences shaped his view of sports, design, and storytelling, inspiring him to push boundaries beyond the realm of elite athletes and into the lives of children.
A New Mission: Empowering the Next Generation
After becoming a father, Jason Mayden's focus shifted toward helping children build confidence and resilience from a young age. "What if I could build stronger children instead of fixing broken adults?" became his guiding question. This realization led him to explore how to create products that do more than just serve a functional purpose—they inspire, empower, and elevate.