Part 4/9:
One of the most radical aspects of Everytable's strategy was its flexible pricing system, designed to promote equity. Meals in wealthier neighborhoods, like Brentwood, might cost around nine dollars, while the same meals could be offered at five dollars in communities like Compton. This neighborhood-based pricing model not only facilitated affordability but also supported large-scale expansion, aiming for 37,000 stores—comparable to McDonald's—to maximize societal impact.